SWISSCOM – COULOURS OF THE SLOPES

Blue slope color, red gates, white snow... What colors does the Swisscom logo have? Is this the biggest marketing coup ever? In 2002, the FIS introduced the blue and red slope colors and Swisscom joined as Swiss-Ski's main partner. Legend has it that this was anything but a coincidence! Bruno Böhlen, chief slope painter for the Lauberhorn races, now reveals what is probably the best-kept secret in alpine ski racing in a video that has surfaced.

CREDITS

Client
Swisscom
Director
Fabian Weber
DOP
Daryl Hefti
Production
MCQ
Agency
Andy Lusti

THE COUP #COULOURSOFTHESLOPES