ON – IPO

The listing of On on the New York Stock Exchange dominated the headlines in September 2021. A crucial factor for a successful IPO is communication. In most IPOs on Wall Street, a film that provides a deep insight into a company is a key tool. In addition to facts and figures, the focus is particularly on purpose, culture and values: soft factors that are central to On and its growth story. Fabian Weber, together with Seed, developed and realized the half-hour documentary in close cooperation with On. Priority was given to showing the film on investor platforms in the days between the IPO announcement and the first day of trading.

CREDITS

Client
ON
Director
Fabian Weber
DOP
Fabian Weber
Production
SEED